Great products need both great looks and great functionality. That's the difference between UI and UX.

User Interface (UI) Design

This is the look and feel. It's the colors, fonts, buttons, and visual presentation of the product. It's about creating a beautiful and consistent visual language.

User Experience (UX) Design

This is how the product works. It's the logic, the flow, and the overall feeling a user has when they interact with your site or app. Is it easy to use? Is it intuitive? Does it solve their problem efficiently?

Why You Need Both

A beautiful product that is confusing to use will fail. A functional product that is ugly will not inspire trust. A successful digital product requires a perfect marriage of both UI and UX design.